Our story
The Chum Effect
The Chum Effect explores a universal problem: pain. Whether it stems from childhood trauma, mental struggles, or emotional wounds, we have all experienced suffering. This pain often passes from one person to another, creating a perpetual cycle. Imagine being on a never-ending merry-go-round, reliving the same trials and tribulations day after day, merely surviving to face another cycle. For what purpose?
The GOAL of The Chum Effect is to break the cycle of pain and transform pain into power, and it starts with each one of us. By taking personal responsibility and committing to stopping the spread of pain, hate, and everything else in between, we can end this cycle.
The Chum Effect: It stops with me. Move on.
