Home of C.A.T.A.L.Y.Z.E.M.E 4 Life – Coaching & Development for Direct Impact
We all know sales is a numbers game, yadi yadi yada! However, selling is a mindset of analyzing and executing actions to make a sale come to fruition. It sounds simple but more complex than you think. So, what are the reasons why you fail in sales?
The primary purpose of this article is to provide some insights for those who struggle to get on the leaderboard or are inconsistent with their numbers. To that end, I highlighted some (but there are many) problems to address to become the better sales version of yourself. These insights are based on my experience and the observation of highly successful salespeople. After all, no matter how hard we work or how driven we are, efficient work is key.
Here are five key reasons why you may be struggling in sales or, perhaps more importantly, need to revisit skills you may have forgotten you had.
5 Reasons You Fail in Sales
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You have less than one minute to prove your authenticity before your audience judges you. Unfortunately, this is how our world works, and it’s your only opportunity to win or lose your audience. Question: Are you confident enough to be transparent upfront? Remember, be authentic, build trust, and your clients will follow.
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Your body language, stage presence, and even tone of voice lack confidence. However, when you’re in the moment and feel the passion in your bones, you’ll naturally exude confidence. In fact, your voice should speak from your soul and not from your ego. Ask yourself: Do you believe you have confidence in the products you are selling even though you know you do not?
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Let’s be honest: how practical are your listening skills? Can you conclude within 2-3 minutes of listening to a client’s needs without interrupting? Be honest with yourself. Your mind should paint the picture as they speak, and your heart should create the solution they need. Ultimately, your immediate answer’s accuracy will validate your creditability. So, listen before you start preaching.
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Besides selling, how are you of service to others in your daily life? Yes, you read that right! When you are standing in your true power and authenticity, being you, naturally, you give off the vibes of someone who services others in anything you do without even knowing it. After all, people gravitate towards people of service more than pushy salespersons. It takes time to be natural. Faking service doesn’t work in this category.Â
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This is a common struggle, and here I am addressing this very common struggle again! Sure, it’s okay to be confident, but do not think for one second that an inflated ego will take you to the finish line. Remember that 99% of consumers will buy from someone they like—trustworthy and respectable and who provides a service for their benefit and not themselves. So, think about it. Would you hire yourself?
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Final Thoughts,
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The struggle is real! Honestly, I could go on for days about this topic. Nevertheless, having these 5 qualities will help you become a more respected salesperson, one that we all want to hire!
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In truth, the top salespeople were either born this way or realized that they were going downhill and needed change. What’s impressive is that it’s wicked how their manner does all selling for them effortlessly. Of course, they know their products. Plus, they have a system in place that works. And naturally, they do all the right things a salesperson should do. So, what’s the difference? It’s how they capture and close deals like no one else. Simply put, they’re magnetic when providing services for the people and not for themselves. Go ahead—try it and see what happens.
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From my experience, I am forever blessed to be surrounded by highly successful salespeople who I constantly study! HA! All of the above, never stop working on your craft. Continuously keep sharpening yourself every day because your competition is doing the same! Ultimately, everyone is a salesperson, but it takes a special kind of person to be a Top Dog. Believe me, YOU ARE TOP DOG QUALITY – BELIEVE THAT!! If you’ve made it this far and checked off all five options above, you are heading in the right direction. I wish you the very best of luck, with lots of hugs and fortune!
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Happy Selling!